Team Sohlman is Growing!

I have exciting news! Kathi Jaffe has joined Team Sohlman! Kathi is remarkably talented and I couldn’t be any happier to have her on board. Kathi brings a wealth of experience to the team, having worked 35 years in business sales and merchandising. Originally from Minnesota, Kathi has lived in the Eugene area for more than 10 years, and has developed a passion for seeking new places to explore and restaurants to discover.

When asked what tips Kathi has when it comes to selling a home, she says, “My experience in merchandising has helped me understand the importance of presentation and how you only have one chance to make a lasting impression. This means, making sure your home is presentable, warm and friendly for prospective homebuyers. It also means making sure details such as property photos are sharp and well lit and open houses are staged to entice people to make offers!”

Welcome to the team, Kathi!

A Sign of Success?

As a realtor in Lane County for the last 31 years, one of my greatest pleasures is helping my clients achieve their real estate dreams. It’s something I take very personally, and I put tremendous value in the relationships I’ve built with my clients through the years.

Recently, I had an interesting conversation with one of my clients. It was about “For Sale” signs, and how they’re used by real estate agents in our area. It’s not uncommon for homebuyers to assume an agent’s dedication, success and service is best defined by the number of “For Sale” signs there are lining the streets.

I’m here to tell you, that’s not necessarily true! The number of homes SOLD is what truly defines how well a real estate agent is likely to perform for you. Not how many signs you see in the neighborhood.

Consider this for a moment. In the past year, I’ve sold several homes that were on the market for less than 48 hours. I listed and sold them before I could put a “For Sale” sign up. Also, it’s important to remember that although some “For Sale” signs have a “Sold!” sign on them, that indicator only lasts a few weeks before the sign is removed and the new owners move in.

Choosing an agent based on the number of “For Sale” signs you see can work against you as well. With multiple listings at a given moment, it’s likely you won’t get the attentiveness and service you deserve.

I advise homebuyers and home sellers to ask prospective agents for a list of homes they’ve sold in the last six months—that will give you real insight on how well a real estate agent is likely to perform on your behalf.

A variety of real estate listings is certainly an asset for an agent. But before anyone assumes it’s an indication of performance, remember that agents are paid by the number of homes they sell, not how many they have listed for sale. As mentioned earlier, I’ve sold homes faster than I’ve been able to put a sign up in the front yard!

If you’d like to learn more about “For Sale” signs, I’d be delighted to talk more. Call (541) 870-3009 or email to and let’s talk!